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You Could Be The Next Diversity Champion

The J3 Collaboration Project is a unique marketing platform serving business ownership and diversity. The expert team brings combined decades of business experience and initiative as your champions of diversity! Follow us for brand updates and exciting releases.

The Project Visionary


Johnny is Owner and Principal of InterSys LLC, a multi-language service agency and the host of the podcast "Tuned In." He is the creator of the #90DayTo1K organic marketing campaign that remarkably grew his LinkedIn company page from just 150 to 2000 active followers in a little over a year without any paid advertising or sponsored ads while sustaining an engagement % that is four times the industry standard.

InterSys, LLC Your Conduit to Understanding
Tuned-In with InterSys Podcast

Diversity Champions

Jennifer founded InJenious Franchise Solutions after 25+ years of experience as a project management executive for various Fortune 500 companies.

She is an expert at identifying small business growth opportunities resulting in a clear path to success, she provides a one-stop shop for entrepreneurs interested in growing their company.


Jack Wilson is an experienced executive with over 20 years experience with franchise ownership, management and development experience in the alternative financial services industry.

His past experience also includes serving as the Chief Development Officer for a Philadelphia-area franchisor, where he was responsible for all franchise development activities.

Rezultz Team
Tony Nicholson, Self Esteem Brands, LLC

Tony Nicholson is VP of Sales at Self Esteem Brands, LLC. Tony is also an Anytime Fitness franchisee, owning multiple clubs for over a decade, but he has been an integral part in helping hundreds of franchisees open their own clubs.

Anytime Fitness is the largest fitness company in the world. In his time with the company, Anytime Fitness has been named #1 on Entrepreneur Magazine's Franchise 500, #1 Global Franchise in the world, and now has over 4,000 units.

Self Esteem Brands
Melinda Sykes, Waxing the City, Dothan, AL

Melinda Sykes, MBA who is Owner of Waxing the City Dothan, Alabama. She opened Dothan’s Waxing the City in just November 2017. Currently, the Dothan location is amongst Waxing the City’s largest revenue-generating franchise’s in the nation.

Melinda has actively worked to improve the knowledge gap that inhibits many executives from connecting with their diverse and ever evolving workforce in a way that creates positive changes.

Self Esteem Brands

Bonds came up with the idea for BK Lobster when he noticed that the lobster roll had become quite a phenomenon in recent years but was not available in several key locations in New York and around the country. With this in mind, he created an exquisite menu and decided to expand.

The acclaimed entrepreneur honed his skills at franchise development while spending 15 years as a Master Franchise Developer for a real estate franchise company. 

BK Lobster - Experience Lobster Rolls the Brooklyn Way

Ruth Agbaji is the CEO and Nerd-In-Chief of Code Wiz and has a passion for helping kids connect with their inner genius. Code Wiz offers kids a wide variety of technology to express their creativity through coding and robotics.

With her first center a success and 15 locations across the US, Agbaji is looking to grow Code Wiz into a household brand name in the enrichment education space.

Code Wiz learn to code. have fun!

Adrian Archie a former NFL linebacker for the Atlanta Falcons who also has a long successful history in Healthcare Sales and Marketing with Stryker Corp, started petNmind in 2014. 

Adrian originally became an expert and advocate for natural nutrition for dogs and cats out of caring for his own pet's allergies to mainstream foods sold at the grocery store. PetNMind provides pet parents with holistic nutrition, all-natural treats and pet supplies. Adrian franchised petNmind in 2021.

petNmind pet nutrition and care

Bentley Ritter is President and CEO of BeneFit Personal Training. He holds a Bachelor of Science (BS) in Mechanical Engineering from the University of Pittsburgh and a Master of Business Administration (MBA) from Harvard Business School. He was an American Council on Exercise (ACE) Certified Personal Trainer for over 10 years and is an alumnus of the Goldman Sachs 10,000 Small Businesses Program.

BeneFit Personal Training is the largest provider of in home personal training services serving 20 markets across the country.

BeneFit Personal Training

Jason Rodriguez is CEO of Prominent Insurance Agency, an insurance franchise whose territory covers much of the US eastern seaboard.  

Clients say that Jason’s attention to detail, high level of expertise and communication are strengths which are consistent with Prominent Insurance Agency's own high touch, convenient, and customer-oriented focus.

Prominent Insurance Agency

Micah Logan is Founder/CEO of MELD Fitness + Wellness a boutique fitness concept with two locations in MA and eyeing national expansion through franchising. Micah Launched his franchise about a year ago and since then was named a 2022 Top Franchise Influencer by 1851 magazine and his emerging brand was named as part of the 2021 Fran-tastic 500.

Micah has 20 years experience in the fitness industry also serving as a contributing writer to Club Industry Magazine, Advisory board member for the Club Industry fitness executive summit, Executive board member of MIFO (Massachusetts Independent Fitness Operators).

MELD Fitness + Wellness

Nicole McIntyre is the CEO & Founder of Cocoa Forte a high-end food truck franchise serving a variety of chocolate-dipped cheesecake slices on a stick with a bevy of topping choices. The concept was originally developed by Nicole and her husband Freddie.

Nicole has served as a board member of the RDUMFA. While Nicole was engaged in bringing awareness and support to local food trucks, her brand, Cocoa Forte became a popular dessert truck in the area. In December 2021, the Cocoa Forte brand was developed into a franchise and nationally recognized by the FTC.

Cocoa Forte Chocolate Dipped Cheesecakes

Nabila Rangoonwala is the Founder/Director of Reading Readiness. Through years of experience and research, she has designed an interactive and comprehensive curriculum to prepare kids for kindergarten.

She carries multiple Early Childhood Certifications combined with her years of experience, which has led her to own and operate multiple sites. She believes in a holistic approach that has ensured many families reach their children’s academic goals. She has since helped thousands of kids play, learn, and thrive!

Reading Readiness Centers


“J3” consists of a uniquely engaging marketing platform with a 3-pronged approach focused on: 1st) supporting and enabling business ownership for African-Americans, Hispanics, & Women, 2nd) advocating business ownership diversity and 3rd) making an impact in our respective communities.

The good news is that there are franchises who are actively seeking to diversify their franchisee ownership base. J3 is their solution to attracting those franchisee candidates.

We are where those qualified candidates are, we educate those candidates on how franchising can help them realize their dream of business ownership and we influence the decisions those candidates make due to the credibility we have within our communities and the trust we build with our candidates.

Who We Work With

In line with our mission to impact and empower our respective communities, we choose to only work with Franchisors who share our passion for inclusion and demonstrate it by creating an environment where our diverse community can thrive with business ownership! That helps ensure a safe place for new franchisees of color to start, grow and succeed with their businesses.


The J3 platform is where you can be exposed to diverse candidates as well as franchisors who have committed to ensuring an environment of success with strong DE&I principles. The platform also gives you access to tools you can use to grow your business.

Our franchisee candidates are corporate managers and executives, entrepreneurs and recent college graduates. They are motivated, qualified people who are seeking business ownership and believe that the franchise model affords them the best opportunity to own a successful business, build a family legacy and create generational wealth.

If you are a franchisor; Would you like to partner with us as we lead the way with diversity, inclusion, and amazing, qualified new franchisee prospects?

If you are a franchise consultant who appreciates the value of diversifying your candidate pool, you can be a Diversity Champion.

If you are a corporate manager or executive, entrepreneur or a recent college grad; Are you seeking business ownership to replace or supplement your income, diversify your business portfolio, build a family legacy, or create a foundation for generational wealth?

Contact J3 today for more details!




We believe that a business with a great team can make an impact! Take the first step: contact us, and together, we will reach your goals.

Contact Us Today

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